Downers Grove, IL – Upp Technology is one of just sixteen firms, large and small, chosen from around the world to be profiled in a video case study for a marketing textbook and instructional video cassette series for college students.

MARKETING: Relationships, Quality, Value (Worth Publishing) by Dr. William Nickels of the University of Maryland, and Marian Burk Wood, President of the Strategic Marketing Group, is the first marketing text to use "customer-focus" as the focal point. According to Meg Turner, co-owner of Burrston House, the Chicago-area publishing firm that spear-headed the project, the book focuses on "companies that build long-term mutually beneficial relationships" with their customers.

Sound like Upp Technology?

Dr. Nickels, who is also the author of the best selling introduction to Understanding Business, and the publishers thought so too. As a company "whose management, employees, products and policies exemplify [the] customer-first orientation," Upp Technology was asked to participate in the project along with the likes of Ford Motor Company, Levi's Strauss, Nestlé, Southwest Airlines, 3M, Home Depot, and many others.

Being a small business dedicated to providing the best customer service in a high tech arena also made Upp Technology a top candidate to the book’s authors. Demanding diversity in the workplace and interested in the latest technological advancements, the proponents thought Upp Technology was a firm with which students could really relate.

A twenty chapter book, each with a different focus, MARKETING uses video case studies to drive home each point. Upp Technology is the subject of Chapter 7, "Organizational Buying Behavior: Developing Relationships in the Organizational Market."

The book is just part of an educational package. A videocassette series, featuring Upp Technology in a 10 to 15 minute vignette, will also be offered to educators. It seems most everyone from the company’s home office had a part in the video, which essentially depicts "A Day in the Life of Upp Technology.”

All in all, Upp Technology is proud to have been included in this project, and the company’s employees are happy to finally get their fifteen minutes of fame.

About Upp

Headquartered in Downers Grove, IL, Upp Technology, Inc. is a global provider of specialized software, innovative technology solutions and IT staffing services to Fortune 500 companies, federal, state and local governments and businesses in nearly every major industry. With a dedicated talent pool of 50,000+ IT professionals and a suite of integrated inventory and resource management software products, Upp Technology has been providing real business value to clients for more than 25 years. More at

Innovative Technology Solutions